About Us

Brief History




“In the 1970’s Jack Sasser raised Jimmy to work in the family marina business in Long Beach (Harbor House Marina). Jack was more than glad when middle son, Jimmy, was home from school, so he could assist with boat repair; in fact, since young Jimmy was so talented, Jack encouraged Jimmy to stay home just to work in the family shop.” Thus, a lifetime dedication to the Marine Repair and Service business began at an early age for Jimmy Sasser, and today the legend of the generations continues with Jimmy’s son, Nicolas, as Sales Manager and VP at
Jimmy’s Marine.

Captain Jimmy moved to Ocean Isle Beach in 1986 to begin a mobile-marine repair business. The success of this business soon lead (1989) to sub-contracting with Calabash and Pelican Point Marinas, and then, Jimmy’s first breakthrough shop (1992) – very close to the current Boundary House Restaurant.


In a unique twist of history, in 1997 (some 25 years later), Jack Sasser’s original building at Harbor House Marina was relocated, and became a 2nd generation primary building for Jimmy’s Marine Service Center. This historic tin building is still functional and located on the corner of Del
and Lewis Drives in OIB (now serving as indoor boat-storage). Soon thereafter, Captain Jimmy felt it necessary to expand infrastructure, building a new showroom-shop across the lot from the old tin structure.

The growth of boat sales and service continued, and ten years later Captain Jimmy purchased the former True Value Hardware at 6685 Beach Drive SW of OIB; he renovated and stocked with new and used boats, motors, a state-of-the-art service-parts department, fishing tackle, bait, and apparel. The business flourished and expanded, with new on-the-lot lift equipment, more land, and updates with a fleet of 2016 service trucks.

In summary, Jimmy’s Marine spans three generations, and the mission remains the same – to provide quality sales and service to boaters and fisherman both locally and regionally, including mobile marine the entire East Coast.



I have trusted Jimmy Sasser with all my boating needs, both new purchases and maintenance for 20 years.  I recommend him to all my friends!
Larry Spainhour

Sunset Beach, N.C.

I’ve known Jimmy over 33 years, and he’ s #1 in my book; he’s always been the first to respond to all my mechanical needs on all my boats, and that with great experience and intelligence. Jimmy’s like a brother to me.
Don Ewing


This is a great place, the greatest boat place I ever dealt with, and I recommend everyone to come to Jimmy’s Marine, the best in Brunswick County.
Jack Vaught

Vaught's Seafood, Sunset Beach, N.C.

I’ve purchased several boats from Jimmy’s Marine, and the sales and service are always 1st class, and the people are very politie. I recommend people to Jimmy’s Marine all the time.

Dean Walters


Our Business


Jimmy’s Marine, LLC is open year-round (M-Sat.) to serve all your boating and fishing needs. We are conveniently located between Ocean Isle and Sunset Beach, N.C. at 6685 Beach Drive SW in OIB. Captain Jimmy continues to update his credentials, maintaining his Captain’s License and all marine service certifications. Most recently (2016), Captain Jimmy attended YANMAR dealer and service certification in Kennelworth, New Jersey (small and medium diesel engines), thus adding YANMAR DEALER to his resume and shop inventory. The result, marine maintenance and service is unsurpassed in our region, and Captain Jimmy personally travels from New York to Florida servicing and re-powering boats of all types. Our quality sales force, lead by Sales Manager, Nicolas “Nic” Sasser, continues the tradition in boat sales, both new and pre-owned. As Captain Jimmy says himself, “As marine technology evolves, our service skills and knowledge moves with it through constant training and certification from engine manufacturers.”

We floor-plan top-of-the-line brands of boats, motors, along with related accessories and supplies. Specializing in new boat and repower sales, we sell and service Suzuki, Yamaha, Honda, Mercury (Optima, Verado), Mercruiser, Yanmar, Volvo (gas, diesel), Kohler, and Crusader. Our new boat lines include Bulls Bay (manufactured by Pioneer), Crestliner, Cypress Cay, Sundance, May Craft, Twin Vee, and we also have an extensive portfolio of consignment pre-owned boats from all price-points. We have on-the-lot, easy financing (repowers and new boats). If you are interested in fishing, we have all you need to either get started or maintain your fishing game at the highest of levels of expertise. We excel in both fishing tackle and apparel – featuring brand tackle names like Shimano, Penn, Billfisher, Star Rods, Yozuri, Blue Water Candy, Iland Lures, Seaguar, Eagle Claw, VMC, Mirrolure, Billy Boy, Cajun Thunder, Back Bay, Hayabusa, Calcutta, Spro, Vudu, Live Target, and Gulp to name a few, and apparel such as Pelagic, YETI, Guy Harvey, Fish-Hard Gear, Yamaha, Calcutta. We also sell live-bait (mud minnows seasonally) and dead-bait year-round (shrimp, mullet, ballyhoo, squid, cigar minnows). Our latest addition to our fishing supplies is the famous YETI brand, including coolers, hoppers, tumblers, colsters, and apparel. Whatever you are fishing for, either inshore or offshore, we can help you get spooled, hooked-up, and even chartered very reasonably!


Our mission is to provide our community and region with a wide assortment of affordable products and quality certified sales and service. As you can see, our new website is comprehensive and user-friendly, and we are adding this year an interactive feature – “Daily Fish Reports.” You want to know the hottest bite – who is catching what – where and how? Well, now we can help you with that. Whether you are checking out the latest fishing weather and reports, the newest boat/motor arrivals, or our many marine services, we are here to serve all your on-the-water

We must emphasize here the vast inventory of pre-owned and consignment boats and motors, and our brokerage options. We also offer new and used boat, motor, and trailer sales, and we have many options on our yard to help you choose the boat of your dreams. Our experienced, knowledgeable, and friendly salespeople will make certain you purchase the boat that best suits you. Whether you are looking for a runabout, fishing or deck boat, a small Jon boat, Jet Ski, or offshore boat, you will find it at Jimmy’s Marine. And, if we don’t have in-stock what you are looking for, we will search for and broker your tailor-made boating needs. Please come see us the next time you are in the market for a boat, engine, electronics, safety equipment, boating accessories, service, tackle, or just to say, “Hello.” With our weekly specials and promotions, our growing VIP discount list – including all military personnel, we are eager and ready to meet you. Stop in soon!

Thank you,
Captain Jimmy Sasser, Nicolas Sasser, Sheila Sasser, and Staff

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